How my 7-year-old son helped define our brand.
THE ORIGIN
In early 2025, Cam wanted to wear sunglasses every single day — not just to protect his eyes, but because of how they looked and how they made him feel.
But every pair worth having was too expensive. Every affordable pair would break in a week.
So we decided to build something better. Premium sport sunglasses — without the premium price.
Cam said "Let's do it!"
THE MOMENT
The moment that inspired the brand name happened at a speed training camp.
The kids were racing one-on-one. Everyone voted by standing on the side of whoever they thought would win. Wrong pick — ten push-ups.
Cam's good friend was up next, racing against someone who was clearly faster.
All 20 kids moved to the other side.
They shouted: "Cam, come over here! You know he's gonna lose."
Cam shook his head and stood there alone, supporting his friend.
His friend lost. Cam did his ten push-ups while everyone watched. And then he moved on.
One of my proudest moments as a Dad sparked the idea for our brand name — Good Game.
THE MISSION
"Good Game" gets said at the end of thousands of games every single weekend.
Most athletes, coaches, and parents don't truly think about what it means.
But a Good Game isn't about the score. It's about who you are and the decisions you make — in your sport, in the classroom, at work, at home. Every single day.
We built this brand to change that.
DO GOOD. BE GREAT.